The VERDEinMED project, “PreVEnting and ReDucing the tEXtiles waste mountain in the MED area”, is an initiative co-funded by the Interreg Euro-MED Programme to promote a more sustainable and circular future for the textile sector. The project brings together 14 partners and 19 associated organisations from across the Mediterranean, working together to prevent and reduce textile waste and foster circularity along the textile value chain.

Framed within the Innovative Sustainable Economy Mission of Interreg Euro-MED, VERDEinMED has developed and tested an integrated Support Service combining knowledge, capacity building, business support and stakeholder engagement to help companies, public authorities and other textile value chain actors move towards more circular models.

Following the results achieved during its Test Phase, VERDEinMED was selected to continue through the Interreg Euro-MED Fast Lane “Test to Transfer” procedure. The project entered its 21-month Transfer Phase in July 2026, extending its activities until March 2028. During this new phase, VERDEinMED will transfer and adapt its tested solutions to new territories, strengthening the capacities of public authorities, businesses, waste management actors and innovation ecosystems to support textile circularity. Through knowledge exchange, capacity building and territorial cooperation, the project aims to facilitate the uptake, institutionalisation and further replication of its results across the Mediterranean.

Our focus is on implementing innovative strategies to minimise textile waste, promote recycling and encourage sustainable production and consumption practices. By harnessing the combined efforts of consumers, industries and local communities, we aim to transform the way textile products are produced, used and disposed of. In our efforts we will study the current textile value chain in order to detect critical points in industrial production techniques, consumption habits, and reuse and recycling options.  

Following this study, we will create tools and organise events in order to promote sustainable practices and encourage community commitment to our purpose. At the end of its phase, VERDEinMED will provide policy recommendations, practical tools and communication campaigns that will facilitate the transition towards a more environmentally and socially responsible global textile model. 

Project title: PreVEnting and ReDucing the tEXtiles waste mountain in the MED area
Project duration: 01/01/2024 – 31/03/2028 (51 months)
Programme: Interreg Euro-MED Programme
Mission: Innovative Sustainable Economy Mission
Lead Partner: CERTH – The Centre for Research & Technology, Hellas – Greece
Partners: Corporación Tecnológica de Andalucía – Spain, Diadyma S.A. – Greece, Bulgarian Fashion Association – Bulgaria, Confindustria Umbria – Italy, Legambiente – Italy, Consorci de la Ribera – Spain, CITEVE – Portugal, e-Zavod – Slovenia, Textile Trade Association Textile Cluster (TTA-TC) – North Macedonia, SERDA (Sarajevo Regional Development Agency) – Bosnia and Herzegovina, CREC (Waste Cluster of Catalonia) – Spain, CUEIM (Consortium of University Studies in Industrial and Managerial Economics) – Italy, TexCycle SA – Bulgaria

Associated Partners: Agence Nationale de Promotion de la Recherche Scientifique (ANPR) – Tunisia, Dimos Kozanis – Greece, Reuse and Recycling European Union Social Enterprises – Belgium, Dali Sport – Slovenia, Zavod Korak Naprej Murska Sobota – Slovenia, BURSA Fashion Week – Turkey, SASIA – Reciclagem de Fibras Têxteis S.A – Portugal, Município de Vila Nova de Famalicão – Portugal, Bulgarian-Romanian Chamber of Commerce and Industry – Bulgaria, Instituto Valenciano de Competitividad Empresarial – Spain, American University of Beirut – Lebanon, Moden Vikend Skopje – North Macedonia, Insieme Società Cooperativa Sociale a.r.l. – Italy, Comune di Narni – Italy, Confindustria Moda – Italy, Accademia Belle Arti Perugia – Italy, Sviluppumbria– Italy, Hellenic Recycling Agency – Greece, Ministry of Environment and Energy – Greece 

Total budget: € 3.648.507,00; Interreg Funds: € 2.918.805,60